To be the spearhead in raw jute sector, to promote the interest of growers in particular and economy at large and to cater to National and international markets, with special focus on development of diversified jute business activity, which is environment friendly with the twin motives of self-Reliance and sustainable profitability.
Mission
Implementation of the policy of the Government of India for providing Minimum Support Price (MSP) to the jute/mesta growers of the country.
Serving as a price stabilising agency in the raw jute sector and taking the necessary measures in this respect.
Undertaking various extension measures for implementation of different jute related projects.